Entries Tagged 'Management' ↓

In this article, I would like to share my inputs with you on how to win new customers. Every suggestion mentioned in this article has given successful results to many companies. You just have to apply them for your case, because they can be used in any business.

The key is to understand that customer are seeking information about products/services or they look for information that would help them solve their day to day or long pending problem.

If you are into a business you would certainly have very good information about your business that potential customers might be interested in. You can share this information with them to solve their problem. You, as an expert, can use your knowledge to make people come to you when they need certain information. Once they see you as an impartial source of information provider they would like to reciprocate by considering your product/service when they make up their mind to buy the product.

Sales will follow as prospects come to you for advice, and repeat business and referrals will multiply as trust in you grows and people spread the word. In direct sales to public you can use this technique effectively to gain their trust, which is difficult to build, as they would see you as an impartial party and the next step of buying then becomes much easier.

Whatever your service or profession: lawyer accountant, builder, plumber, car repair, insurance, etc — give away free information and build your reputation as an expert. Like a car repair shop can give free information about good maintenance technique (though this may not be desirable by your business), gas oil detail, information about different car parts, new car launches etc.

To get started, write down 5 tips that you could give to people on what to look for when buying products that you offer. Now use this information to attract potential customers and when a only few of them try to approach you.

If you implement the above sales and marketing tips, you can easily take away business from your competitors because you are offering something valuable they are not.

Nortel Networks Corp has sought legal advice to study a bankruptcy protection scenario in the event that its restructuring plan fails and has also been exploring potential assistance from the Canadian government, the Wall Street Journal reported. On the subject of legal advice for studying a bankruptcy scenario, the WSJ cited people familiar with the situation, while on the potential government aid scenario, it cited a person familiar with the situation. Nortel’s spokesperson said no bankruptcy filing was imminent though the Toronto-based company has engaged several advisors to plan ahead, the newspaper reported. Nortel could not be immediately reached for comment by media. Nortel, North America’s biggest maker of telephone equipment has lost billions of dollars and cut tens of thousands of jobs since the technology bubble burst at the beginning of this decade. The company has been unable to recover since then, with its problems exacerbated by the global economic slowdown. RBC Capital Markets analyst Mark Sue said in November the company faced significant liquidity concerns, with bankruptcy a distinct possibility before 2011.